The Social Mode team know that when it comes to coverage, the key to provide maximum business returns is to work with media that has a synergy with your client’s brand.
Vice and TwelveThree was a perfect partnership for the article by Tom Usher on how to burn off vast amounts of calories in one workout – something that TwelveThree is well known for. Jay Raven put Tom through his paces in order to burn 976 calories.
It’s a great feature and also hilariously funny - https://www.vice.com/en_uk/article/epgzde/dominos-mcdonalds-calories-exercise
Well done to the team for this one.