I am surprised there are not that many comments under this post... I am a marketer with 8 yoe, 5 years of being a content creator, building my personal brand, and having a side agency same an author. And I feel exactly the same.
I deleted my socials 5 months ago (leaving only LinkedIn and Substack) because I felt hopeless. Sometimes I still think about coming back, but the game of social media content does feel like a casino these days - I find this comparison very smart, especially “the house always wins”. AI content worsen the situation even more.
I get messages from my online community saying that they miss my content and they hope I’ll jump back soon, and I do miss them too. However, just a thought about posting reels and performing online puts me off so badly. I understand how important the personal brand is for selfish reasons, but it feels like people don’t actually have an online space to express themselves in a meaningful way. (Hopefully it will come in a future)
Thank you so much for taking the time to share with me! It actually makes me feel much better i'm not the only one feeling this! I closed my social agency and went into media and marketing because I could feel the shift before I knew what it actually was.
I likely don't have comments because i've just started and trying not to fall in the trap of trying to heavily promote this over using it as an outlet for my mind to let off steam!! You know the drill haha.
I'm actually jealous you managed to get off, I want to so badly but decided to lean the other way and put as many coins in the slot machine as I can for a year to see if I can make something bigger out of it (to then get off, I hope). I do hope sSubstack doesn't also go this way too, and like you say that we get a decent platform to just share in a meaningful way.
I am surprised there are not that many comments under this post... I am a marketer with 8 yoe, 5 years of being a content creator, building my personal brand, and having a side agency same an author. And I feel exactly the same.
I deleted my socials 5 months ago (leaving only LinkedIn and Substack) because I felt hopeless. Sometimes I still think about coming back, but the game of social media content does feel like a casino these days - I find this comparison very smart, especially “the house always wins”. AI content worsen the situation even more.
I get messages from my online community saying that they miss my content and they hope I’ll jump back soon, and I do miss them too. However, just a thought about posting reels and performing online puts me off so badly. I understand how important the personal brand is for selfish reasons, but it feels like people don’t actually have an online space to express themselves in a meaningful way. (Hopefully it will come in a future)
Thank you so much for taking the time to share with me! It actually makes me feel much better i'm not the only one feeling this! I closed my social agency and went into media and marketing because I could feel the shift before I knew what it actually was.
I likely don't have comments because i've just started and trying not to fall in the trap of trying to heavily promote this over using it as an outlet for my mind to let off steam!! You know the drill haha.
I'm actually jealous you managed to get off, I want to so badly but decided to lean the other way and put as many coins in the slot machine as I can for a year to see if I can make something bigger out of it (to then get off, I hope). I do hope sSubstack doesn't also go this way too, and like you say that we get a decent platform to just share in a meaningful way.
Here for chats and rants!!