CASE STUDY

Transfomulas

Create a 3 month campaign to generate brand and product awareness for Transformulas Flawless - PhotoGlow moisturiser amongst 25-35 y/o whilst not alienating current audience of 40-60 y/o
Develop the visual guidelines to reflect the brand’s updated visual direction
650,000 impressions, 20,000 clicks to product page
Ultimately drive sales

Delivered 3 films in 3 formats for social, paid media and Transformulas’ website. These films showed a professional makeup artist preparing models for makeup, demonstrating the versatility of the product on three ages to be inclusive of all audiences
Over 700 individual assets created
A social media clean-up to remove previous sales messages and post high quality images
Paid media strategy in the last two months of the campaign with 30 optimised adverts
5 paid influencers posting the results from using Flawless PhotoGlow over a two-week period
Over 50 products gifted to micro influencers