Social Mode

Who are you selling to, anyway?

Humans buy the promise. Machines buy the proof. Most brands are only speaking to one of those buyers.

Oct 30 • Jessica Valentine

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Here Are the Trends I Think Everyone Will Start Leaning Into

Forming: my read on what will soon be all over your algorithm

Oct 19 • Jessica Valentine

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Why Creators Give People ‘the Ick’ (it isn’t vanity)

What a 1950s sociologist and a 2026 case report tell us about creator culture.

Oct 15 • Jessica Valentine

AI Characters Are the Most Inventive Thing on Social Right Now & They Exist to Take Your Money

I followed a viral Frenchman down the rabbit hole. At the bottom was a coin.

Oct 9 • Jessica Valentine

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September 2026

The Social Casino: Why the Creator Economy Works Like a Slot Machine

The creator economy is worth $234 billion. The median creator earns $3,000. Welcome to the house.

Sep 30 • Jessica Valentine

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March 2026

What Year Are You Living In?

A factual timeline of the AI shift — and why we are not all experiencing the same moment

Mar 12 • Jessica Valentine

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February 2026

It’s all a bit fucking boring.

How it feels to come back online after a month of actual gardening

Feb 17 • Jessica Valentine

January 2026

When Even Mess Can Be Prompted

A new aesthetic is spreading across social media, one designed to look unmistakably human.

Jan 19 • Jessica Valentine

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